About

About Me

As a Bangladeshi entrepreneur with over 5 years of experience in digital marketing, you’ve established a strong reputation in the industry. You’ve collaborated with major companies like Meta, Google, Outbrain, Taboola, Zemanta, System1, Tonic, and Ads.com gaining invaluable insights and strategies that have driven many businesses to success.

I'm the founder of Taj Digital Ventures & nextin Digital, a respected online marketing agency that provides tailored marketing solutions to meet the unique needs of each client. Your extensive experience and proven strategies position you as a leader in the digital marketing field. Your work continues to impact businesses positively, demonstrating your expertise and commitment to your client’s success. .

Profile: Digital Marketer & Entrepreneur
Domain: Retail, Ecommerce, BFSI & Media Buying
Language: English, Hindi, Bangla
Other Skills: Marketing, Arbitrage, SEO, Paid Search (PPC), Social Media & Native Ads
Interest: Traveling, Play Football, Teaching

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Experience

2019-Present

Search Engine Optimization (SEO)

Taj Digital Ventures

Taj Digital Ventures stands as a testament to the transformative power of digital marketing in Bangladesh.

SEO Mastery In the ever-evolving realm of digital marketing, mastering Search Engine Optimization (SEO) stands as a formidable challenge. Yet, my fervor and professional journey have equipped me with a wealth of expertise. This knowledge serves as a catalyst for propelling websites and businesses to new heights in the digital domain.
Digital Growth Expertise Navigating the complexities of SEO requires not just skill but a deep-seated passion. My experience has honed my ability to craft strategies that resonate with the digital pulse, fostering growth and visibility for online entities in a competitive landscape.
SEO Innovation and Adaptation Since 2019, I have been at the forefront of SEO innovation, adapting to its dynamic nature. My approach is rooted in a blend of creativity and analytical prowess, ensuring that my clients’ digital presence is not only recognized but also thrives amidst the vastness of the internet.

2018-2020

Marketing

Men's World Bangladesh

Men's World in Bangladesh is a renowned fashion brand that specializes in men’s clothing.

Innovative Marketing Strategies In the digital expanse, marketing stands as a cornerstone for business triumph, particularly for fashion-forward brands like Mens World Bangladesh. My tenure has been marked by the deployment of innovative strategies that have not only captured the essence of the brand but also propelled it to remarkable success in the competitive market.
Brand Growth and Visibility Effective marketing transcends mere tactics; it’s about crafting a narrative that resonates. At Mens World Bangladesh, my creative leadership has steered the brand towards unprecedented visibility, leveraging the power of digital platforms to engage and expand our customer base.
Creative Campaigns and Digital Success The journey of marketing Mens World Bangladesh has been a blend of creativity and precision. Harnessing the digital landscape’s potential, I’ve led campaigns that have significantly amplified our presence, turning creative concepts into tangible success stories in the marketing realm.

2023-Present

Contextual ads

Nextin Digital

Highest Ad Viewability Through AI-based and Contextually Relevant Content. Maximize your ad revenue with smart Contextual Ads and open up for global demand that's worth billions of dollars.

Content Alignment My expertise in content alignment involves placing ads in an environment that matches the content’s theme or subject matter. This ensures that the ads are relevant to the audience’s current interests and increases the likelihood of engagement. For instance, placing travel-related ads on a travel blog. My experience has shown that such alignment significantly improves click-through rates and ad performance.
Keyword Targeting I have extensive experience with keyword targeting, which involves displaying ads based on specific keywords within the content that the user is viewing. This strategy is effective because it connects ads to users who are already interested in related topics, thereby increasing the chances of conversion. I’ve successfully implemented campaigns that matched ads with high-intent keywords, resulting in increased relevance and engagement.
Semantic Targeting Semantic targeting is another area of my expertise. It goes beyond simple keyword matching to understand the context and meaning behind content. My experience includes using advanced algorithms to analyze the semantics of a webpage and serve ads that are not just related to individual words but are also in sync with the overall message and tone of the content. This approach has led to deeper user engagement and better campaign performance.

2021-Present

Native to Search Monetization

Nextin Digital

Nextin Digital is renowned for its expertise in native advertising, leveraging platforms like Taboola, Outbrain, and MGID to drive client success.

Traffic Acquisition and Optimization My experience in this area involves strategizing the purchase of native ads to drive traffic effectively. I’ve worked with various native advertising platforms to identify the most cost-effective methods to acquire quality traffic. By analyzing user behavior and ad performance data, I’ve optimized ad placements to ensure that the traffic is not only high in volume but also high in quality, leading to better engagement and higher click-through rates.
Conversion Tracking and Revenue Attribution I have extensive experience in setting up robust tracking systems to monitor conversions and attribute revenue accurately. This involves dealing with the complexities of delayed reporting and ensuring that every click and subsequent action is recorded correctly. I’ve utilized advanced analytics tools to track user interactions and have developed methods to reconcile the discrepancies between reported conversions and actual revenue generated.
Content and Keyword Optimization Creating content that resonates with the target audience and selecting the right keywords are crucial for the success of Native to Search Arbitrage campaigns. My experience includes conducting thorough keyword research to identify high-intent search terms and crafting landing pages that are optimized for these keywords. This ensures that the traffic driven by native ads is more likely to engage with the search ads, leading to higher conversion rates.